Another view of the rear of one of the Sunsations buildings in Virginia Beach. You have to admit, it's a riot of yellow colors.

Sunsations also has an interesting business model with stores seemingly in every other block of the resort area selling inexpensive t-shirts and lots of other tourist trinkets. Added to the mix are more stores with different names selling other price tiers of merchandise to tourists (Tommy Bahamas for one) and another large store catering to the young surfer/skateboard crowd. Some of the stores are right next door to each other.